Remember what your teacher said about writing paragraphs?
That paragraphs are sentences on the same topic, put together in one block. We only start a new paragraph if we are transitioning to a new topic. Remember that?
Well, when it comes to blog writing you can take that advice and throw it out the window!
In order to create an effective blog you need to create white space and not have your sentences all jumbled together.
If you’ve never heard of white space (aka blank/negative space), it’s all this empty space around these words and in between these paragraphs.
You might be thinking, “Who cares about space?! What’s the big deal?”
Well, it’s a huge deal.
Why White Space is Important
When you are blogging, your readers likely are not reading everything that you are writing. Sorry to say! Most of us online readers are skimming the page. It’s just what we all do.
Usually we are looking for pieces of information and just want to be able to find the answers and then move on. So in order to help our readers out, we create a lot of white space.
Easier to Scan With Our Eyes
With white space your eyes have a clear layout which allows the page to be easily and quickly scanned. Not to mention doing this also makes it easier to understand as well, providing a better experience for the reader.
White space allows to visually show how your blog post is organized. It also helps you keeps your place, in case you look up from the page for a second. You’re able to turn right back to the page and quickly find where you left off.
Think if you had the page all jumbled up. It would be too cluttered to scan and to visually map out.
I like to use headers on each topic so that it’s easier to scan as well. I feel like this leads your eye to the important information that you are seeking.
Appealing to Readers
White space also makes your post more attractive and keeps your readers intrigued and engaged. Too much clutter is a post is no good! It doesn’t lead the eyes to important information and instead of figuring it out, your readers will just hit the back button and find a new website to get the answers.
If you’re unsure of how to use blank space, then look at the blogs that you enjoy reading and see how organize it. While it sounds easy, there are many different ways you can create this blank space and use headers.
And if you’re still reading this then I guess I did something right in my use of whites pace! Remember that it’s an important tool to use and never underestimate the power of white space!