The more quality blogs you have the better. And the key takeaway here is quality.
According to Hubspot, companies who produce 16 or more blog posts a month has 4 times the traffic than websites with a lower amount of monthly blogs. If this number is hard to hit without sacrificing the quality of your blogs don’t feel too overwhelmed. Just remember the more blogs you have the better. So over time get your company to the point where you can hit 16 or more a month.
Typically, you will have regular readers, who are looking forward to reading new blogs. For this reason, the very minimum should be at least once a week in order to keep them satisfied and interested.
You will want to build up more consistency in your blogs and make sure what you are posting is new and fresh.
This includes news updates. Seeing as your expert in the field, you want to be on top of the latest trending news. For example, if your company sells healthcare related items, then it may be a good idea to stay up on the latest medical news. That way if something occurs that is in your niche, you can jump on it and write a new blog about the topic.
You also want to check out how often your competition is blogging. This allows you to get a better idea of how you can improve and add to your own blog.
Overall, by consistently posting it will help build up your brand loyalty. Having a blog creates organic traffic to your website. Remember, Rome wasn’t built in a day and neither was a long term successful company.
Building up your blog takes time but if you hire an informed and good blog writer you’ll see your traffic increase quicker.